A legal disclaimer
Last updated September 2025

Intheory Design Studio Privacy Policy

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Intheory Design Studio respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with the Singapore Personal Data Protection Act 2012 (PDPA) when you visit our website or interact with our services.

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1. Information We Collect

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When you use our website or contact us, we may collect the following information:

Personal Information: Name, email address, phone number, project details, or any other information you provide through contact forms, inquiries, or job applications.

Usage Data: Information on how you use our website, such as pages visited, time spent, and referring websites.

Cookies and Tracking Technologies: We use cookies and similar technologies to enhance user experience, measure performance, and support advertising campaigns (including Google Ads remarketing).

Source of Data: Personal data is collected directly from you, or, where applicable, from third parties who have your consent to share such information.

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2. How We Use Your Information

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We use the information we collect for purposes that are reasonable and notified to you, including:

• Responding to inquiries, requests, and project discussions.

• Improving our website, services, and customer experience.

• Marketing and advertising purposes, including Google Ads remarketing and retargeting (with consent).

• Complying with legal, regulatory, or security obligations.

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3. Google Ads & Third-Party Cookies

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Our website uses Google Ads and Google Analytics to serve relevant ads and understand visitor behavior.

Third-party vendors, including Google, may use cookies to serve ads based on your past visits to our website or other sites.

You can opt out of Google’s personalized advertising by visiting the Google Ads Settings page

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4. Sharing of Information

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We do not sell, rent, or trade your personal information. Personal data may only be shared with trusted third-party service providers who assist us in operating our business (e.g., website hosting, analytics, marketing tools) under strict confidentiality obligations.

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5. Data Security

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We implement reasonable technical, organizational, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, or loss, in line with PDPA requirements.

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6. Retention of Personal Data

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Personal data is retained only as long as necessary to fulfill the purpose for which it was collected, or as required by law.

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7. Your Rights under PDPA

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You have the right to:

• Request access to the personal data we hold about you.

• Request correction of any inaccuracies in your personal data.

• Withdraw consent or opt out of marketing communications at any time.

• Manage or disable cookies via your browser settings.

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Requests can be sent to our Data Protection Officer hello@intheorydesign.sg

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8. Links to Other Websites

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Our website may contain links to external websites. We are not responsible for the privacy practices or content of these external sites.

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9. Data Breach Notification

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In accordance with PDPA, if a data breach occurs that is likely to result in significant harm to individuals, we will notify affected users and the Personal Data Protection Commission (PDPC) as required.

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10. Cross-Border Data Transfers

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Where your personal data is transferred outside Singapore, we ensure that comparable protection to PDPA standards is maintained unless an exemption applies.

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11. Updates to This Policy

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We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.

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Cookie Policy

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We use cookies and similar tracking technologies to enhance browsing experience, analyze site traffic, and support advertising campaigns such as Google Ads remarketing.

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1. What Are Cookies?

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Cookies are small text files placed on your device when you visit a website. They help remember your preferences, improve functionality, and deliver relevant advertising.

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2. Types of Cookies We Use

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• Essential Cookies – Required for the website to function (e.g., navigation, security).

• Analytics Cookies – Help understand visitor interactions (e.g., Google Analytics).

• Advertising Cookies – Used by Google Ads and other third parties to deliver personalized ads.

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3. Third-Party Cookies

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Third-party services like Google Ads and Google Analytics may place cookies on your device to track browsing activity across websites. You can manage or opt out via Google Ads Settings